We have been in business for more than 15 years and are one of SA's most respected data driven, digital, direct agencies.
We bring unparalleled expertise, a substantial track record of long lasting business
relationships and proven peer recognition via awards and Client feedback.
Your data driven, digital, direct agency.
The Agency’s ethos is to never give Clients a reason to query an invoice based on the belief that it is our job to create outstanding work that delivers results, within timelines that amaze and budgets that can be justified by the ROI.
Marketers today are living in a world where the “too” word is staring them in the face.
There’s too much work and too few hours in which to do it. There are too few resources to get the work done properly and too many choices leading to too much confusion. They are operating in an environment where there is too much noise, too much focus on now and too little on the future. The result is simply too much pressure.
It’s the Agency’s job to inspire our Clients… Sharing new ideas, BIG ideas, exhilarating experiences, excitement and best practice...
Always with the focus on results and ROI.
No matter how big or small, Clients want to know that the Agency cares as much about their business as they do. They want the Agency to share their load. They really want the Agency to listen pro-actively and intelligently, to push back when they think the Client is wrong, helping to drive the business towards achieving its goals. The days of order takers and yes men are long gone. We constantly need to redefine problems to come up with workable solutions.
Clients have the right to expect that the Agency will do whatever it takes to make them happy. Above all Clients deserve honesty because without honesty we have nothing to offer.
Our ability to deliver is totally dependent upon the quality of our people and their ability to function as a team. Multi-tasking is encouraged to ensure a holistic, hands-on understanding of Clients' needs and the world in which we operate.
The group (founded by 5th Dimension) currently comprises 4 specialist agencies, each with its own unique focus – supported by a shared services infrastructure. We shall shortly be launching Direxions South Africa … a joint venture with Direxions from India, the country’s leading Loyalty and Channel Management Agency with over 25 year’s experience.
Inter-Net is the group’s cutting edge agency which focuses on digital, social media, AR, wellness and innovation. Its work is often complimentary to the other agencies in the group. www.inter-net.co.za
Established in 2014, Fundraising That Works (FTW) is providing high quality Face-to-Face donor acquisition services to international and national non-governmental organisations across South Africa. www.fundraisingthatworks.co.za
b-cause is South Africa’s only specialist agency that helps companies harness the power of cause related marketing and social responsibility. Whilst the aim of commercial marketing is “financial” and the aim of social marketing is “social good” the two are not mutually exclusive. www.b-cause.co.za
Having begun with a focus on analytics and knowledge discovery the Agency evolved, largely in response to demands from its Clients, into a business that delivers across the full spectrum of direct marketing needs.
Ultimately it all comes down to the work, what our Clients buy and what their customers see.
Here are just a few examples of what we have created over the last few years.
Our work encompasses all spheres of communication spanning the needs of B2B, B2C, ERM and NGOs
For our B2B Clients we have worked on products as diverse as alumni management, lead generation for coffee machines, enterprise social networking, IT training and high end insurance.
In the B2C space we have successfully worked on just about everything from cosmetics to motor cars, financial services to real hair pieces, top end home appliances to funeral plans and home shopping.
ERM is all about marketing to stakeholders the same way you do to customers. We have successfully done this for Clients in financial services, wellness and office equipment.
This is an area where we love to work. It gives us the satisfaction of knowing that we can do well by doing good, working with leading international and local NGOs. Over the years we have helped to raise millions.