WELCOME TO 5th DIMENSION
“ Marketing has become an exquisite blend of technology and psychology”
Jim Rosenfield

In many ways this describes the nature of 5th Dimension :

·      We are not just a direct marketing company – although the principles of direct marketing underpin our business.

·      We are not just an “IT” company -although we have great strengths in the development and use of leading edge technologies.

·      We are not just a research company - although research often is the basis for understanding of customer behaviour.

·      We are not just an agency - although we strategise, design and implement campaigns.

·      We are not just a database company - although we design, develop and manage databases for many of our clients.

We are in fact a mixture of all of these and more.

In addition there are a number of core beliefs that drive our business :-

·      Business today is all about engineering behavioural change, encouraging customers to stay longer, to buy more products and services, to  spend more money more often.

·      A major driver is ‘the right message in the right place at the right time to the right people'.

·      If you want to change behaviour you must begin by understanding the current behavioural norms. Only then can you get a realistic sense of   the ‘art of the possible’ and begin to plot the way forward.

·      We are not advocates of ”big bang” solutions. All projects should start small and grow … based on learnings and proven results.